dbFX, Deutsche Bank’s online retail foreign exchange (FX) trading platform is using social media sites such as Twitter, YouTube, Facebook and LinkedIn to connect with FX traders and attract new visitors to dbfx.com site. 

The Twitter page is updated regularly by dbFX staff members and offers news and updates from the team, including announcements of future webinars and seminars and market information. 

13 video tutorials have been uploaded onto YouTube which demonstrate how to use the dbFX trading platform, as well as an introduction to the Dr. Doug Hirschhorn video series on the ‘Psychology of Trading.’ 

“Our clients are highly sophisticated users of online tools and we want to be able to better engage with them in a format that is most efficient and convenient. Social media offers opportunities for instant dialogue and information sharing which is key for traders in the dynamic FX market place.” said Betsy Waters, Global Director, dbFX.

Social media sites are extremely active with YouTube and Twitter receiving over 20 million and 3 million unique visitors* respectively every month – enabling users to communicate instantly online on a personal level. 

Launched in May 2006, dbFX.com is available in multiple languages, has 34 currency pairs and is accessible in more than 70 countries around the world. It brings the benefits of Deutsche Bank’s award winning expertise in foreign exchange to clients, with Deutsche Bank ranked the No. 1 Foreign Exchange Bank in 2009 by Euromoney magazine for the fifth year running+.